About Selara Ready to Wear
Our vision and mission
At Selara Regalia, we want curvy women to feel great about themselves and their style. Our goal is to celebrate the diverse beauty of women through our inclusive and versatile fashion that fits into their daily lives.
We're all about making affordable luxury that's comfy, unique, and good for the environment. We mix African heritage with classic designs, being open about how we do things. We encourage women to confidently show off their style, recognizing the strength and grace in each person.
Selara Regalia is more than just a brand; it's a movement that boosts confidence and elegance for every curve.
Selara Regalia - Where Everyday Elegance Begins
Our Products
"Selara Regalia is a premium ready-to-wear clothing brand, born out of the desire to redefine fashion for curvy and tall women with diverse body sizes. Our collection seamlessly blends African authenticity with modern trends, offering affordable luxury pieces that cater to the unique proportions of women who, like us, embody the beauty of three sizes in one – a medium top, a small waist, and extra-large hips. Each garment is meticulously designed to accentuate the curves and celebrate the individuality of every woman."
Our Team
Our awesome team is full of people who really love fashion and care about the same things we do. We're always working hard to provide the best service and make a positive difference in the fashion world. We're constantly looking for new, talented people to join us and bring fresh ideas and creativity. If you're passionate about fashion, creative, and want to be part of exciting changes, we'd love for you to join us. Let's work together to do great things in the world of fashion. Your unique skills and passion will have a big impact here!
Key feature and values.
Our brand is all about including everyone, celebrating different body shapes and sizes. We make clothes that can be worn all day and night, focusing on making them comfy and stylish. We also appreciate and help out moms with practical yet stylish solutions. We believe in everyday luxury by using really good fabrics and craftsmanship. We encourage people to be themselves, express their style, and we're open and honest about where our stuff comes from. We care about the environment, using eco-friendly practices. Making customers happy is super important to us, and we're always trying to get better based on what they tell us. We're involved in our communities, supporting causes we believe in. Lastly, our goal is to make designs that last and promote a sustainable way of doing fashion.
Meet the CEO
"Hello, I'm Arafa Ukonga, the CEO and Creative Director of Selara Regalia. My journey in fashion began with a passion cultivated by observing my mother and later working at Bebe during my college days. Fueled by a desire to fill the gap in the market for affordable and stylish clothing for curvy and tall women, my sister and I founded Selara 10k Casuals. Over time, our brand has evolved, adapting to the changing landscape and demands. Today, as Selara Regalia, we continue to champion diversity and inclusivity, providing fashion-forward solutions for women who, like me, embody three sizes in one. Join us on this empowering journey of self-expression and confidence through fashion.
